MVP development: from idea to first users

Usually 6–12 weeks after Discovery, depending on the number of scenarios, roles and integrations. The exact timeline and price are fixed at the end of Discovery, once the architecture and scope are clear.

The price depends on the scope: scenarios, roles, integrations and platforms. The calculator on the site gives an estimate, and we name a fixed price after Discovery. You pay for an agreed outcome, not for hours.

A 2–4-week Discovery removes the main risks: it pins down what exactly we are building, which architecture it needs and what it costs. Without it, an MVP often grows out of control or hits an architecture that has to be redone. If you already have a specification, we will discuss whether you need the full Discovery.

A description of the idea, an understanding of the target audience and the constraints: timeline, budget, required integrations. If the idea is still a set of notes, start with the brief generator — it turns a description into a structured document in a couple of minutes.

We look at the metrics — sign-ups, activation, retention, payments — and use them to decide what to develop next. The same team continues in the Evolve phase: development and support on a subscription with an SLA.